About Me


 My name is Sammie & I created what started as paperlilycards and die cuts in 2007 as a hobby due to my boyfriend being in the army and away a lot. 

I opened a small ebay shop which over the years grew and grew until in 2013 i was given the oportunity to leave my job as a retail manager and concentrate on my business which is when i set up my website too.

In May 2015 one of my friends asked me to make her 2 baby memory boxes for her 2 children, after having to research what they were i made them for her with no intention of making any more, however once she posted them on facebook i had numerous requests for more, so after sourcing more materials i launched them in summer 2015 and these were very popular for a few years & 

through making these i had requests for other items such as frames etc.

In spring 2017 i changed my business to paperlily designs to represent more of what i now sell.

I have always worked in fashion retail and always loved clothes and bags and my obsession is shoes! so in 2018 I bought new equipment to start creating my own range of hoodies, sweatshirts and tees. In the september I created the original "ALWAYS COLD" hoodie which went crazy and still my best seller and things have grown from there. Because of my retail background I have always been extremely fussy on the quality of fabrics and how things are made and my organic range is one of the highest quality around and this will continue to grow for 2023.

I am always working on something very different which has been another passion of mine for years so please stay tuned for what's to come.